Exploring Business - Book 1 Introducing Business
Business is a complex area of study and students at senior secondary and VET levels are expected to develop a range of knowledge and skills that cover diverse areas. This multimedia series provides easily accessible information through text, video and interactive games, which spans key secondary curriculum areas and VET performance criteria. The variety of activities encourage and support comprehension, informed consideration and discussion, decision making and understanding of real-life issues in business.
The resources contained in these titles are ideal for presenting the compulsory unit course work content in a visually stimulating and varied way manner.
Book 1 Introducing Business
UNIT 1: ELEMENTS OF BUSINESS
Topic 1 – The nature of business
Topic 2 – Key business functions
Topic 3 – Innovation
UNIT 2: LARGE AND SMALL BUSINESS
Topic 1 – Business classification and structures
Topic 2 – Corporate management
Topic 3 – Establishing and running a small business
UNIT 3: MARKETING AND PUBLIC RELATIONS
Topic 1 – Targeting customers and customer relations
Topic 2 – Advertising
Topic 3 – Managing the marketing and PR functions