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Exploring Business - Book 1 Introducing business

Exploring Business - Book 1 Introducing business


 
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Our Price: AUD$176.00 Inc GST
Resource Type: Secondary Teacher Resource Subject: Business
School Level: Senior Secondary Years 11-12

Stock Status:  * In Stock *
Availability: Usually Ships 3-6 Business Days for Australian Orders
Product Code: 9781921680946

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Exploring Business - Book 1 Introducing Business

Business is a complex area of study and students at senior secondary and VET levels are expected to develop a range of knowledge and skills that cover diverse areas. This multimedia series provides easily accessible information through text, video and interactive games, which spans key secondary curriculum areas and VET performance criteria. The variety of activities encourage and support comprehension, informed consideration and discussion, decision making and understanding of real-life issues in business.

The resources contained in these titles are ideal for presenting the compulsory unit course work content in a visually stimulating and varied way manner.

Book 1 Introducing Business

UNIT 1: ELEMENTS OF BUSINESS
Topic 1 – The nature of business
Topic 2 – Key business functions
Topic 3 – Innovation

UNIT 2: LARGE AND SMALL BUSINESS
Topic 1 – Business classification and structures
Topic 2 – Corporate management
Topic 3 – Establishing and running a small business

UNIT 3: MARKETING AND PUBLIC RELATIONS
Topic 1 – Targeting customers and customer relations
Topic 2 – Advertising
Topic 3 – Managing the marketing and PR functions

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Average Customer Review: 5 of 5 Total Reviews: 1 Write a review.

  1 of 1 people found the following review helpful:
 
Good activity based book January 11, 2014
Reviewer: Anonymous Person from Melbourne  
I liked this. I used Book 1. The section on Marketing was well reveived by students enabling them to process lots of the information in the syllabus. The financial statements section was useful for finance, with a good variety of comprehensive exercises to keep students busy.

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