| Instant Lessons in Business in Action 2 contains case studies that enable students to test, extend and practise their understanding of management skills and processes. A range of different learning activities - many based on contemporary business case studies - are presented to raise student awareness of current management issues in large national and multinational corporations.
Topics Included:
- The Business Life Cycle- the innovation approach
- Managing Change
- Managing the Internal Environment
- The External/Macro Environment
- Management Case Study- Harley Davidson
- Change Management and Encouraging Intrapreneurs
- Organisational Management Issues
- Leadership Skills
- Mission Vision and Corporate Responsibility
- Leading through a Crisis- SARS
- Management Theories
- Decision Making Skills
- Overview of Financial Management and Risk Management
- Profit and Loss Statement
- Balance Sheets and the Balanced score-card
- Cash flow and Cost Control
- Ethical and Legal Aspects of Financial Management
- Introduction to Marketing
- Marketing Objectives
- Developing a Marketing Strategy
- Case study- marketing Coca Cola
- Brand Management
- Marketing Strategies
- The marketing plan-monitoring controlling and modifying
- Employee Relations
- Selection tools
- Industrial Conflict
- Dispute Resolution
- The Future of Trade Unions
- Global Management Issues
- Global Influences
- International Expansion
- Case study- Starbucks International. |
