| Assignments in Business Studies Book 2 includes case studies for students to explore important business theory and concepts. Emphasis has been placed on skills development and the understanding of concepts and themes through practical applications at a senior level. A range of learning activites has been incorporated.
Topics Included:
- The Nature of Management
- Management Theories
- Managing Change in an Organisation
- Change Models and Organisational Restructuring
- Financial Ratios
- Financial Planning
- Financial Considerations
- Revenue Statement analysis
- Profitability management
- Working Capital Management
- Cash Flow Management
- Developing Marketing Plans
- Customer Considerations
- Target Marketing and Marketing Objectives
- Case study- marketing a day spa
- Examining external influences on a marketing plan
- Preparing a Marketing Plan
- Legal Aspects of Employment
- Industrial Conflict
- The role of the HR manager
- Employment Relations Case Study
- Globalisation
- Global Business Strategy
- Specific Influences on Global Business
- Managing Global Business
- Currency Fluctuations. |
